News>Introducing Our New Look

The Scotch Malt Whisky Society was founded in Edinburgh, Scotland in 1983 through a spirit of friendship – a small group of people who used the discovery of single cask whisky as a reason to get together and enjoy each other’s company. As word of mouth spread about how good the whisky was, friends of friends started to get involved. That group grew to become a community, and today, a global club of kindred spirits.

We’ve come a long way since then, with more than 26,000 members across the world and an ever-growing collection of world class spirits to discover. But at our heart, we’re still that club of people who want to share their passion for a fantastic dram.

This year we are pleased to unveil our brand new logo! This monogram represents our heritage at The Vaults and the bonds that connect our unique community across countries and cultures, united in our passion for sharing the best whisky and spirits in the world. Our monogram still has The Vaults at its heart, just as it was in our original design, and the Society’s sense of fun and adventure that we started out with from here is stronger than ever.

Introducing our monogram goes much deeper than making a cosmetic change – we’re working to bring your Society membership experience to life with the opening of our new Members’ Room in Glasgow, a refurbishment and expansion of our Members’ Room at 28 Queen Street, and with an increasing focus on how we can help to bring you together in person or online. Here in the US, members will enjoy a more dynamic collection of single cask whisky and other spirits to explore with even more tasting events and opportunities to get involved than ever before. 

Here’s to a fantastic year of sharing whisky experiences and amazing drams in 2020. Slàinte mhath!